Corporate Strategic Marketing Manager
We are currently seeking high caliber candidates for the following position:
- Corporate brand transformation and corporate communication
- Redefine corporate brand positioning/image and develop CI/VI guidelines, ensure consistent brand identity across regions and oversee the design and production of marketing materials, ensuring brand consistency and alignment with communication objectives.
- Lead marketing campaigns across various channels, including digital, print, and events, to enhance brand positioning, generate leads, and drive customer engagement to promote brand awareness.
- Monitor and analyze marketing performance metrics, prepare reports, and present findings to senior management, providing actionable insights for continuous improvement.
- Build and maintain strong relationships with media outlets, industry influencers, and key stakeholders to enhance brand visibility and secure media coverage opportunities.
- Enhance internal communication: manages and leverages internal communication channels, such as intranets, newsletters, internal social media platforms, and email updates.
- Internal Corporate Events: Marketing assists in planning and organizing internal corporate events, such as town hall meetings, conferences, and employee training sessions. These events provide opportunities for leadership communication, employee recognition, and knowledge sharing. Marketing ensures that these events are well-promoted, engaging, and align with the organization's brand and objectives.
- Segment commercial marketing related
- Develop and execute comprehensive marketing strategies aligned with the company's business goals, objectives and corporate brand image.
- Support market research to identify customer needs, market trends, and competitive landscape.
- Collaborate with internal teams to develop product positioning and messaging that differentiates APC in the market.
- Collaborate with Technical marketing and product development teams to develop and execute product marketing plans for new and existing products.
- Stay up-to-date with industry trends, market dynamics, and customer insights to identify new opportunities and potential risks.
- Analyze market data and customer feedback to provide insights and recommendations for business growth.
- Monitor competitor activities and market trends to develop strategies to maintain a competitive edge.
- Bachelor’s degree with a major in marketing, business or related field. A master’s degree would be a plus.
- Proven track record of success in commercial B2B marketing, with at least 8 years of experience in a similar role, preferably in the chemical industry.
- Strong knowledge of marketing principles, market research, and campaign management.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Proficiency in using marketing tools and platforms, such as CRM software, email marketing software, and social media management tools.
- Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to diverse audiences.
- Results-oriented mindset, with the ability to prioritize tasks, meet deadlines, and achieve measurable outcomes.
- In-depth understanding of the chemical industry, including its dynamics, regulations, and customer requirements.
- Experience in international markets and global marketing strategies is highly desirable.
- Good command of written and spoken English & Chinese (including Mandarin).
Amazon Papyrus Chemicals Limited is the leading supplier of specialty chemicals to companies in the paper and pulp industry in Asia Pacific with business operations in Hong Kong, China, Singapore, Indonesia, Malaysia, India, Philippines, Thailand, Taiwan, Vietnam, Middle East, Japan, Pakistan and Laos. We are a major supplier to many of the world-class mills in the region. Please visit our company website at http://www.amazon-papyrus.com/ for more details.
Our company is committed to operating our business in a sustainable manner and contributing to the UN SDG (Sustainable Development Goals). We are extremely proud that we are able to help our Customers meet their sustainability goals whilst also generating a substantial return on their investment.
We offer competitive remuneration packages including 5-day work week to the right candidates. Interested parties, please send detailed resume with present and expected salary and available date by e-mail to: hr@amazon-papyrus.com, Attn: Human Resources Department. Please quote position applied for on the subject heading of your email.
