Organization Structure Transformation
Effective Date: 1 April 2024
APC Group announces a transformative shift in the organization's structure, as we move from a country-based approach to a market segment focus. This strategic decision reflects our commitment to adapt and thrive in today's rapidly changing business landscape, enabling us to better serve our customers and drive sustainable growth.
Over the years, our organization has achieved remarkable success by operating on a country-centric model. However, as markets evolve and customer expectations continue to evolve, we recognize the need to enhance our agility, responsiveness, and customer & market-centricity. The transition to a market segment focus will allow us to align our resources and expertise more effectively, ensuring that we remain at the forefront of our industry.
Key Highlights of the Transformation:
Market Segment Alignment: We will reorganize our structure into 5 market segments: Paper, Pulp, Fiber Technology, Water Management and Surface Technology. This caters to the unique needs, preferences, and demands of each segment. This approach will enable us to develop specialized strategies, products, and experiences tailored to the specific requirements of different customer groups.
Cross-Functional Collaboration: Our new structure will foster increased collaboration and knowledge sharing across functions and regions. By breaking down silos and encouraging cross-functional teams, we will leverage our collective expertise to deliver comprehensive solutions and drive innovation.
Customer-Centricity: Our transformation aims to place the customer at the core of everything we do. We will intensify our efforts to deeply understand our customers' evolving needs and deliver exceptional experiences that exceed their expectations. Through market segment specialization, we will build stronger relationships, enhance customer loyalty, and generate sustainable business growth.
Empowered Business Team Segment Leaders: To ensure effective execution and accountability, we appoint dedicated leaders for each market segment. These leaders will have the authority and responsibility to drive strategies, make timely decisions, and deliver results. Their expertise and market insights will be instrumental in guiding our organization's growth trajectory.
The corresponding Leaders as following:
Paper – Mr Felix Wan, Director Business Team
Pulp – Dr Dinesh Mohta, Director Business Team
Fiber Technology – Mr Shyam Biyani, Director Business Team
Water Management – Mr Ezwar Roezzaman, Senior Manager Business Team
Surface Technology – Mr Saurabh Varma, Manager Business Team
Pulp and Paper Business Team Leaders will report to Group Sales Director - Mr Ng Kok Heng.
Fiber Technology, Water Management and Surface Technology Business Team Leaders will report to Group Corporate Strategy and Development Director – Ms Carmen Wong.
We firmly believe that this transformation will position us for long-term success in a rapidly changing market landscape. By embracing a market segment focus, we will deepen our customer relationships, drive innovation, and remain competitive in an increasingly dynamic business environment.
